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Founding 15 — ServiceBuilt
Founding 15 · limited to fifteen shops

The whole platform.
At the entry price. For good.

Powerhouse in full — the dispatch board, the AI phone agent, marketing attribution, commission payroll — for $149 a month instead of $448, locked for as long as you stay. Not for a year. The price never moves.

15 of 15 seats left
Field service software for the trades

Built on the truck.
Not in a boardroom.

Dispatch, estimates, invoicing, payments, payroll and marketing in one place — built by a working garage door contractor for his own crew, and run on real jobs every day before a line of it was ever sold. Every feature here exists because a job went wrong without it.

No contracts. Ever. Month to month, cancel yourself in the app. No card to start, no demo call, no salesperson.

The ServiceBuilt field app on a phone, showing a technician's scheduled jobs for the day.
The technician's day. Customer details shown are sample data.
1,500+
Reviews at 4.9 stars on the shop that built it
22,000
Jobs migrated in the first move, reconciled line by line
$0
Migration fee, on either plan, forever
0%
Of your card sales — you keep your own processor
Why this exists

Most field service software was designed by people who have never run a truck.

It shows. The dispatch board fights you at 7am. The invoice needs four taps a technician does not have a free hand for. Payroll says one number and the bank says another. And the thing that would actually make you money — knowing which ad paid for itself — is a separate product at a separate price.

ServiceBuilt is what one shop built after twenty years of that. Direct Service Overhead runs on it — real dispatch, real invoices, real payroll, every day. When something is wrong, it is wrong on our own jobs first.

Your trade

Same six things, whatever is on the truck.

A call comes in, somebody gets dispatched, an estimate gets approved, an invoice gets paid, a technician gets paid on it, and somebody follows up. That is every service company. Here is what it looks like in yours.

What it actually does

The six things that run a service company.

Not a feature list — the parts of the day where money is made or quietly lost.

The office half

And the same day, counted.

Nothing syncs overnight and nothing gets re-keyed. The invoice a technician closes in the driveway is in the month's numbers before he is back in the van.

Eighteen months of monthly revenue as a bar chart in the ServiceBuilt dashboard.
Eighteen months of revenue, from the shop that built it. This is Direct Service Overhead's own dashboard — not a demo account.
Pricing

Pay for the half you use. Add the other half whenever.

Some shops are one truck and a phone. Some have an office, a dispatcher and a bookkeeper. Moving between the two takes one click and takes effect the same day. Both plans are month to month — there is no contract to sign and no term to get out of.

Workhorse

One to three trucks. The phone is the whole business.

$149 / month
  • The full mobile app, unlimited technicians
  • Jobs, scheduling and your day at a glance
  • Estimates a customer approves by text
  • Invoices, card payments and pay-by-text links
  • Tap to Pay on iPhone — no reader to buy
  • Customers, job history and photos
  • Price book with good / better / best
  • Time clock and review requests
Start free

Everything a technician touches. If nobody in your shop sits at a desk, this is the whole product.

Most shops

Powerhouse

You have an office — or you want one that runs itself.

$448 / month
  • Everything in Workhorse, plus:
  • Dispatch board with map and drag scheduling
  • AI phone agent that answers and books the job
  • Marketing hub, call tracking and ROI attribution
  • Accounting, A/R and batch invoicing
  • Price book management and good / better / best
  • Commission payroll and timesheets
  • The full reports shelf
  • Memberships, install board and forms builder
Start free

The office half is where the money leaks get found — uncosted parts, unbilled work, ads that never paid for themselves.

The Founding 15

The first fifteen shops get Powerhouse in full — the office, the AI agent, all of it — at the Workhorse price, locked for life. Not for a year. The price never moves, whatever the public price does.

How the founding seat works →

$448$149/mo, forever
Upgrading

Starting small costs you nothing later.

Adding the office changes the price on the subscription you already have — it does not start a second one. You are invoiced the prorated difference immediately, so there is no surprise bill four weeks later, and nothing to re-enter.

What you getWorkhorsePowerhouse
Mobile app, unlimited techniciansIncludedIncluded
Estimates, invoices, card paymentsIncludedIncluded
Tap to Pay on iPhone & card readersIncludedIncluded
Customer history, photos, price bookIncludedIncluded
Time clock & review requestsIncludedIncluded
Free migration from your old systemIncludedIncluded
Desktop dispatch board with mapIncluded
AI phone agent & auto-bookingIncluded
Call tracking & marketing attributionIncluded
Accounting, A/R, batch invoicingIncluded
Commission payroll & timesheetsIncluded
Memberships & forms builderIncluded
Migration

We move twenty years of history for free, and we do the moving.

The reason shops stay on software they hate is the thought of retyping their whole customer book. You do not retype anything.

Everything

Not just names and numbers

Customers, every job with its real schedule and technician, estimates, invoices, payments, price book, shifts and forms — job history arriving attached to the customer it belongs to, the way you left it.

$0

No migration fee, ever

Not a launch promotion, not an onboarding package, not a "data services" line on your first invoice. Charging a shop to hand over its own records is a toll booth, not a service.

Live

Run both at once

Keep your old system running while you try this one. Nothing gets switched off on our say-so, and if you walk away in week three you have lost a month of nothing.

This is not a theory. The first migration was our own — a full ServiceTitan book of twenty-two thousand jobs and twenty-four thousand customers, with every invoice attached, moved across and reconciled line by line against the source.

Which is also why we tell you what did not come across. An import that quietly drops data is worse than no import, so you see the report of what was skipped, and why, before anything goes live.

Getting paid

Your merchant account. Your rate. We never touch it.

Most platforms put themselves between you and your money, take a slice of every swipe, and hold the deposit for a few days on the way through. We connect to an account that belongs to you.

Your own Square account, at your own rate

You connect the Square account you already take payments on. The rate you have with Square is the rate you pay. ServiceBuilt takes no percentage of your card volume, adds no markup, and never becomes the merchant of record on your sales.

Money lands in your bank, not ours

Deposits go from Square straight to your bank on your existing Square schedule — next business day, free, for cards run before 8pm ET. We are not in the settlement path, so there is nothing for us to delay.

Tap to Pay on iPhone — no reader to buy

A technician takes a tap or a contactless card on the iPhone already in their pocket. No dongle, no Bluetooth reader, no hardware to order and nothing to lose out of a truck. It runs through Square Point of Sale on the same phone, so the money lands in your Square account like every other sale and the invoice closes itself back in ServiceBuilt.

Text the customer a link

For the ones who are not home, who need to ask a spouse, or who will never open an email. The invoice goes out by text, they pay on their phone, and the job closes itself.

The phone

Riley answers the calls nobody gets to.

Every missed call is a job somebody else got. The AI receptionist is included in Powerhouse — not a monthly add-on, which is what it costs on the platforms that offer one at all.

She knows who is calling

The caller is matched to your customer book before she says a word — their name, their address, what you did last time, and whether they owe you money.

She books the job

Not a message to call back. A real appointment on the board, in a slot you actually have, with the arrival window the customer agreed to.

Every call is recorded and read

Recording, transcript, summary and a lead score on every call — including the ones a human answered. You find out what your office actually says to customers.

Call tracking comes with it. Put a different number on the truck wrap, the yard sign and the website, and revenue is attributed to the one that earned it — instead of guessing which half of the budget worked.

Your data

Full control means you can leave.

Software that is hard to leave does not have to stay good. We would rather earn the month.

No contract and no term

Month to month. Cancel from inside the app — not by scheduling a call with someone whose job is talking you out of it.

Your records stay readable

If a subscription lapses, the app stops letting you create new work. It does not lock you out of what you already entered — customers, invoices and job history stay open to read and export. Holding a shop's own records hostage is not a collections strategy.

Your customer list cannot walk out

Caller ID works on a technician's phone without writing a single customer into the device's address book. Hand a company phone to the next hire and no customer list leaves with the last one.

QuickBooks stays the book of record

Invoices, payments and customers sync to QuickBooks Online, so your accountant keeps working the way they already do and nothing is re-keyed at tax time.

Getting started

Thirty days, no card, no contract, and we do the setup.

  1. Sign up — no card, no call, no demo to sit through

    Thirty days of everything, including the office half and the AI agent. Nothing to cancel if you walk away.

  2. Send us your export and we migrate it

    Customers, jobs, estimates, invoices, payments, price book. You review what came across — and what didn't — before anything goes live.

  3. Connect your Square account

    Your account, your rate. About two minutes, and a technician can take a card on a truck the same afternoon.

  4. Run both systems for a couple of weeks

    Nothing is switched off on our say-so. Move when your crew stops asking which one to open.

  5. Pick a plan when the trial ends

    Workhorse if it is you and a truck, Powerhouse if you have an office. Change your mind later and it is one click.

Straight answers

The questions shops actually ask.

What happens when the trial ends and I have not paid?

You get a few days past the date before anything changes — nobody gets cut off with a technician standing in a customer's driveway. After that the app stops letting you create new jobs, invoices and payments.

It does not lock you out of your own records. Everything you entered stays readable and exportable for as long as the account exists. Pay and it all comes back on, exactly where you left it.

Do you take a percentage of my credit card sales?

No. You connect your own Square account and pay whatever rate you have with Square. We add nothing, we are not the merchant of record, and deposits never pass through us.

What does the migration actually cost?

Nothing, on either plan. Not a setup fee, not an onboarding package, not a line on your first invoice.

Can I start on Workhorse and add the office later?

Yes, and that is the normal path. Upgrading changes the price on the subscription you already have — you are invoiced the prorated difference right then, so there is no surprise charge a month later. The office half turns on immediately with all your existing data already in it.

Is this only for garage door companies?

It was built garage-door-first, because that is the shop it runs in every day. But the work is the same shape in every service trade — a call comes in, somebody gets dispatched, an estimate gets approved, an invoice gets paid, a technician gets paid on it. Plumbing, HVAC, electrical, appliance and locksmith shops run on those same six things.

Nothing about the app is hard-coded to doors. Your job types, your price book, your good/better/best options and your commission rules are all yours to set up, and the migration brings your own history in with them.

How is this different from ServiceTitan, Housecall Pro or Jobber?

Price is the obvious one: this is a flat monthly number with unlimited technicians, no per-seat math, no implementation fee and no annual contract to sign. Migration is free on either plan and we do the moving ourselves.

The less obvious one is who it answers to. This was written by a contractor for his own crew and used on real jobs before any of it was sold, so the defaults are the ones a working shop actually wants. You also keep your own Square account at your own rate — we take no percentage of your card sales and never become the merchant of record.

What you give up is the size of those companies: a decade-old partner marketplace, a big-city implementation team, a conference. If that infrastructure is what you are buying, buy it — we would rather tell you that than lose you at month four.

Is there a contract?

No term, no minimum, month to month. Cancel in the app.

How many users do I get?

Unlimited, on both plans. Per-seat pricing punishes you for hiring, and a shop that has to think about whether a new technician is worth a license is being charged for growing.

Do I have to use the AI phone agent?

No. It is off until you turn it on, and you choose whether it answers everything, only nights and weekends, or nothing at all.

Who built this, and do they actually run a shop?

Direct Service Overhead, a garage door company in Little Rock, Arkansas, with more than 1,500 reviews at 4.9 stars. ServiceBuilt runs that company's real jobs, real invoices and real payroll. Every feature was used on live customer work before it shipped to anyone else.

Thirty days. No contract. Your data moved for you.

If it is not better than what you have by the end of the month, you have lost nothing but a month of your old software still running in the other tab.

No contract · Cancel in the app · Unlimited technicians